UP Inspired Kitchen is a fast casual breakfast and brunch concept located in Dallas Texas. Since establishing their first restaurant 2 years ago, they have believed in the notion of “inspiring you to feel your best so you can be your best.” They believe in sourcing honest food served by honest people to leave guests with a smile and ready to live it UP.
I worked as a lead art director to establish an overall brand esthetic that felt fun, vibrant and chic to compliment their brand motto.
I worked on identity development, moodboard creation, provided art direction for photography, and website development among various marketing materials to further this brand forward.