LIVE MEDITERRANEAN

Zoes Kitchen is a growing, fast-casual Mediterranean inspired concept. Propaganda Inc along with myself worked to establish this Mediterranean inspired lifestyle as both aspirational and accessible in feeling your best every day.

A fresh, clean approach to the graphics that leveraged hints of hand work reinforced the company’s scratch kitchen approach. Light hearted expressions added a sense of whimsy and fun to the personality and connected on a deeper level with the target who was seeking better, good for you food choices.

I helped build the brand graphically through social media assets, website updates, campaign direction and layout and photoshoot direction.

Branding // Photography // Social Assets

ZK Catering launched with the help of Propaganda Inc and myself to establish a lifestyle catering brand through Zoes. We wanted to show consumers that not only is Zoes Kitchen here for all your catering needs, but we can offer helpful lifestyle tips and tricks to make your event memorable and beautiful.

Campaign included a photoshoot covering off on many different party scenarios showcasing Zoes Kitchen food.

Materials such as bag stuffers, catering magazines along with printable/downloadable invitations and name cards were created.

Henkel is a global company owning multiple home care and premium laundry care brands such as Persil, Snuggle, Dial, Renuzit, etc.

I was part of the team at Propaganda Inc to help produce assets for these brands ranging from mood boards, print ads, FSI’s to be placed in nationwide advertising, in-store POP displays, photography direction etc.

Created multiple assets for the Jamba Juice brand to re-inforce their healthy as you go lifestyle.

Assisted in photoshoots, created multiple social assets such as email blasts and social posts, in-store POP including gift cards, tumbler designs and campaign posters.

Marmi is owned by Wolff Shoe Company, a family business that has been around for more than 100 years and is currently in fourth generation leadership. Their goal is to create beautiful shoes for every woman - no matter what size she wears - and to honor the Italian heritage of shoemaking.

I worked as lead creative director on this brand doing everything from initial catalog ideation to photoshoot planning, directing and styling.

Branding // Photography // Website Development

Rize Artisan Pizza is a unique pizza concept located in Texas. I worked as the lead art director for developing out this brand. A few small branding assets had previously been created for RIZE such as their logo and tagline. We stepped in to bring this brand to life working with the few small assets they did have. We started with the overall creative strategy and positing. From there we developed a moodboard, created in-store graphics as well as providing thoughts on finishes, and finally developed out there website including a photo shoot for multiple POP pieces. I worked alongside a developer to bring the website to life.

UP Inspired Kitchen is a fast casual breakfast and brunch concept located in Dallas Texas. Since establishing their first restaurant 2 years ago, they have believed in the notion of “inspiring you to feel your best so you can be your best.” They believe in sourcing honest food served by honest people to leave guests with a smile and ready to live it UP.

I worked as a lead art director to establish an overall brand esthetic that felt fun, vibrant and chic to compliment their brand motto.

I worked on identity development, moodboard creation, provided art direction for photography, and website development among various marketing materials to further this brand forward.

From ideation to final print, here are a few examples of some beautiful invites I have created for some amazing clients!